Nelly Group AB (publ)

Headquartered in Borås, Sweden, Nelly Group AB (publ) is an online fashion retailer operating across Sweden, the wider Nordic region, Germany, and the Netherlands. The company focuses on providing a range of fashion, beauty, and accessory items primarily for young women through its Nelly brand. Its products are marketed and sold via its digital platforms, Nelly.com and NLYman.com. Founded in 1936, the company was formerly known as Qliro Group AB (publ) before adopting its current name in November 2020.