Pierce Group AB (publ)

Pierce Group AB (publ) operates as an e-commerce enterprise, providing an array of products such as riding gear, parts, accessories, and casual apparel to various rider communities throughout Europe via its digital storefronts. The company organizes its business into three main categories: Offroad, Onroad, and Other. It serves motocross and enduro riders under the 24MX brand, addresses the needs of on-road motorcyclists through XLMOTO, and caters to snowmobile enthusiasts with its Sledstore brand. Beyond its online operations, Pierce Group also maintains a physical retail location in Stockholm. Founded in 2008, the company's headquarters are situated in Hägersten, Sweden.