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The lifestyle retailer's first-quarter report showed impressive headline profit growth, but a closer look reveals the increase owed to stock investment gains

Miniso reported robust 28.5% y/y revenue growth, driven by overseas expansion and TOP TOY, but faced margin compression concerns. Adjusted operating margin fell to 14.7% as selling and distribution expenses outpaced revenue growth, pressuring profitability. Management pivots to quality-over-quantity expansion, guiding for high double-digit revenue growth and 450-500 net store additions in FY26.

On May 27, 2026, MINISO Group Holding Ltd (MNSO) shares fell 3.8% to $12.47, continuing a downward trend with a year-to-date decline of 31.9%. Over the past 52

MINISO Group Holding Limited (MNSO) Q1 2026 Earnings Call Transcript

Group Revenue Grew by 28.5% to RMB 5,688.4 million and Surpassed Expectation Powered by Mid-single Digit SSSG (1) MINISO Chinese Mainland Delivered its Fifth Consecutive Quarter of Accelerating Growth Operating Profit Grew by 114.3% YoY, with Margin of 26.7% Adjusted Operating Profit (2) Excluding FX (3) grew by 14.3% YoY, with Margin of 14.7% Profit for the Period Grew by 199.7% YoY, with Margin of 21.9% Adjusted Net Profit (2) Excluding FX (3) grew by 8.1% YoY, with Margin of 11.1% GUANGZHOU, China, May 26, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced its unaudited financial results for the quarter ended March 31, 2026 ( "26Q1"). Selected Financial Information Item For the quarter ended March 31, Year-over- year ("YoY") change 2025 2026 (Unaudited) (Unaudited) RMB million RMB million US$ million Revenue 4,427.0 5,688.4 824.6 28.5 % Gross profit 1,958.0 2,464.0 357.2 25.8 % Operating profit 709.8 1,521.4 220.6 114.3 % Adjusted operating profit(2) excluding FX(3) 733.1 838.1 121.5 14.3 % Profit for the period 416.5 1,248.1 180.9 199.7 % Adjusted net profit(2) excluding FX(3) 585.6 633.1 91.8 8.1 % Store Network Expansion As of March 31, 2026, the Company's total store count reached 8,565, representing a net increase of 797 YoY and 80 YTD(4).

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

MINISO Group Holding Limited Unsponsored ADR (MNSO) concluded the recent trading session at $14.11, signifying a -1.4% move from its prior day's close.

MINISO Group Holding Limited Unsponsored ADR (MNSO) reached $14.83 at the closing of the latest trading day, reflecting a +1.37% change compared to its last close.

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

MINISO Group Holding Limited Unsponsored ADR (MNSO) closed the most recent trading day at $14.79, moving +1.79% from the previous trading session.

MINISO Group Holding Limited Unsponsored ADR (NYSE: MNSO - Get Free Report) has been given a consensus rating of "Hold" by the five ratings firms that are covering the company, MarketBeat Ratings reports. Three analysts have rated the stock with a hold recommendation and two have given a buy recommendation to the company. The average 12

GUANGZHOU, China, April 24, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced that it will hold an annual general meeting of the Company's shareholders (the "AGM") at 11:00 a.m. Beijing time on June 18, 2026 at Flats B-D, 35/F, Plaza 88, 88 Yeung Uk Road, Tsuen Wan, the New Territories, Hong Kong, for the purposes of considering and, if thought fit, passing each of the proposed resolutions set forth in the notice of the AGM (the "AGM Notice").

Levi Strauss and Co. (NYSE: LEVI - Get Free Report) and MINISO Group (NYSE: MNSO - Get Free Report) are both mid-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, valuation, institutional ownership, profitability, earnings and dividends. Institutional and Insider Ownership 69.1%

GUANGZHOU, China, April 23, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced that the Company has been informed by Mr. Guofu Ye, the Chairman of the board of directors and Chief Executive Officer of the Company, that based on his confidence in the Company's value and long-term business prospects, he intends to increase his shareholding in the Company within 12 months commencing from the date of this press release by purchasing shares of the Company (including American Depositary Shares ("ADSs") and/or ordinary shares listed on The Stock Exchange of Hong Kong Limited (the "HKEX")) in the open market or through private transactions, directly or through entities controlled by him, using his own funds, for an aggregate amount of not less than HK$50.0 million (or approximately US$6.4 million).

MINISO Group has not been a winning play for the last eight months or so, but there is reason to believe change may be in the near future. The stock price has fallen to a level where it has a history of halting declines in the stock before turning around to head higher. There were setbacks in the recently completed FY2025, but long MNSO can still count on growth as one of its strongest points.

MINISO Group Holding Limited Unsponsored ADR (MNSO) closed the most recent trading day at $15.71, moving 2% from the previous trading session.

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

MINISO Group Holding Limited Unsponsored ADR (MNSO) reached $15.82 at the closing of the latest trading day, reflecting a -3.06% change compared to its last close.

On April 10, 2026, MINISO Group Holding Ltd (MNSO) shares fell 3.1% to a current price of $15.82. The stock has experienced a 52-week range between $15.01 and $

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

MINISO Group Holding Limited (MNSO) Q4 2025 Earnings Call Transcript

Record Revenue Driven by Strong Brand Momentum and Successful Store Matrix Upgrade Quarterly and Annual Revenue both Hit Record Highs, Exceeding Expectations Adjusted Operating Profit and EBITDA Delivered Robust Double-Digit Growth in December Quarter MINISO Brand Posted Its Highest Year-over-year Revenue Growth in 8 Quarters Chinese Mainland and the U.S. Market Delivered Exceptional Mid-Teens and Low-Twenties SSSG in December Quarter, Respectively TOP TOY Brand Saw Successive Triple-Digit Revenue (2) Growth Net New Stores Exceeded 700 in 2025 RMB1,907.0 Million Returned to Shareholders in 2025, Representing 66% of Adjusted Net Profit GUANGZHOU, China, March 31, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced its unaudited financial results for the three months and the full year ended December 31, 2025 (the "December Quarter" and the "Full Year", respectively). Financial Highlights for the December Quarter Revenue increased 32.7% year over year to RMB6,254.1 million (US$894.3 million), above the high end of the Company's previous guidance range of 25%-30%.

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

In the closing of the recent trading day, MINISO Group Holding Limited Unsponsored ADR (MNSO) stood at $17.03, denoting a +1.92% move from the preceding trading day.
