MINISO Group Announces December Quarter and Full Year of 2025 Unaudited Financial Results

Record Revenue Driven by Strong Brand Momentum and Successful Store Matrix Upgrade Quarterly and Annual Revenue both Hit Record Highs, Exceeding Expectations Adjusted Operating Profit and EBITDA Delivered Robust Double-Digit Growth in December Quarter MINISO Brand Posted Its Highest Year-over-year Revenue Growth in 8 Quarters Chinese Mainland and the U.S. Market Delivered Exceptional Mid-Teens and Low-Twenties SSSG in December Quarter, Respectively TOP TOY Brand Saw Successive Triple-Digit Revenue (2) Growth Net New Stores Exceeded 700 in 2025 RMB1,907.0 Million Returned to Shareholders in 2025, Representing 66% of Adjusted Net Profit GUANGZHOU, China, March 31, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced its unaudited financial results for the three months and the full year ended December 31, 2025 (the "December Quarter" and the "Full Year", respectively). Financial Highlights for the December Quarter Revenue increased 32.7% year over year to RMB6,254.1 million (US$894.3 million), above the high end of the Company's previous guidance range of 25%-30%.