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Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a new social media post from Wednesday.

MILWAUKEE, June 2, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company") (NYSE: HOG) announced today that it will present at Baird 2026 Global Consumer, Technology & Services Conference at the InterContinental New York Barclay in New York, New York on Wednesday, June 3, 2026. President and Chief Executive Officer Artie Starrs and Head of Investor Relations Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.

MILWAUKEE, May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payable June 25, 2026 to the shareholders of record of the Company's common stock as of June 8, 2026.

Harley-Davidson NYSE: HOG reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring expenses and the effects of a new capital-light model at Harley-Davidson Financial Services.

Harley-Davidson generates revenue from motorcycles, branded merchandise, and financial services for a global customer base.

Harley Davidson (HOG) is at a pivotal turnaround moment, with operational synergies and cultural resurgence driving a bullish long-term outlook. HOG's Q1 showed real demand growth, dealer network revitalization, and a shift toward a rider-first, culture-centric strategy to reclaim relevance and profitability. The equity is moderately undervalued, with a bull-case 2-year CAGR of 35–40% and a 12-month price target of $31.50, but downside risk remains significant.

Harley-Davidson, Inc. (HOG) Q1 2026 Earnings Call Transcript

HOG Q1 EPS misses as tariffs and incentives squeeze HDMC margins, even with retail sales up and 2026 guidance reaffirmed.

While the top- and bottom-line numbers for Harley-Davidson (HOG) give a sense of how the business performed in the quarter ended March 2026, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

The motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.

Harley-Davidson (HOG) came out with quarterly earnings of $0.22 per share, missing the Zacks Consensus Estimate of $0.34 per share. This compares to earnings of $1.07 per share a year ago.

The motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

Strategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting over $350 million of HDMC EBITDA in 2027 Conference Call at 8 a.m. CT to Present Strategy and Discuss First Quarter 2026 Financial Results; Presentation Available on Harley-Davidson's Investor Relations Website MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced "Back to the Bricks," its new strategic plan designed to restore the Company's performance and deliver profitable growth.

MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results. "We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health.

Harley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and its dealer network to help shore up volumes, under new top boss Artie Starrs.

Harley-Davidson is recalling 88,039 motorcycles in the U.S. due to an airbox backplate breather port that may be blocked, allowing pressure to build up inside the crankcase, the U.S. National Highway Traffic Safety Administration (NHTSA) said on Friday.

On CNBC's “Mad Money Lightning Round,” Jim Cramer said Ondas Inc (NASDAQ:ONDS) is losing a lot of money and added that he would rather have to find something new and different that is distinct, while he doesn't see anything distinct about Ondas.

Harley-Davidson remains deeply undervalued despite secular decline, heavy short interest, and ongoing market share losses. Short-sellers now drive technical weakness, not fundamentals, with short interest at 14% of float. Strategic partnerships with KKR and PIMCO unlocked $1B in discretionary cash, yet HOG trades at distressed prices and aggressively repurchases shares.

CCL, AB and HOG have been added to the Zacks Rank #5 (Strong Sell) List on April 24th, 2026.

Nearly 17,000 Harley-Davidson motorcycles are being recalled over a potential brake failure linked to insufficient clearance near the body control module.

Investors have been revving their engines as Harley-Davidson Inc. NYSE: HOG rebounds from a major sell-off. However, with analyst estimates more than 10% below the current price and the company still facing significant challenges, the market may be wondering whether the rally is approaching a roadblock.

This sophomore limited-edition capsule honors those who are known to leave their mark MILWAUKEE, April 22, 2026 /PRNewswire/ -- Dickies® and Harley-Davidson (NYSE:HOG) reunite for their second limited-edition apparel collection, "Built to Outlast." Merging the enduring spirit of American workwear with the grit of motorcycle culture, this collection is made to be worn hard and built to last.

Harley shifts HDFS loans to KKR and PIMCO, boosting cash, cutting debt, and adding fee income.

Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, April 21, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its first quarter 2026 financial results and new strategic plan before market hours on Tuesday, May 5, 2026.

Harley-Davidson, Inc. (HOG) Discusses HDFS Business Model Update and Strategic Partnerships with KKR and PIMCO Prepared Remarks Transcript

Webcast Conference Call Scheduled for Thursday, April 16, 2026 at 9 a.m. CT MILWAUKEE, April 14, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will host an audio webcast to provide an investor discussion of Harley-Davison Financial Services (HDFS).

As of April 13, 2026, two stocks in the consumer discretionary sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.

A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its Heritage MILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. More than a word, RIDE is, at its core, the very idea that defines and drives Harley-Davidson.

AI chips, retails giants, and legacy motorcycles take Don Kaufman's (@Theotrade) focus amid a sharp rally on headlines of a U.S.-Iran ceasefire. He sees Harley Davidson (HOG) shares hitting the gas in the near-future, Walmart (WMT) capturing more bearish interest, and Marvell (MRVL) continuing its recent uptrend as retail trade accelerates.

I present an expanded Top 25 High-Yield dividend stock watchlist for April 2026, targeting quality, value, and long-term return potential. The selected stocks average a 3.86% dividend yield and a projected 19.07% future CAGR, with ~34% average undervaluation per dividend yield theory. Subsets highlight opportunities in high yield (e.g., Campbell's at 7%), fast dividend growth (Autoliv, 38.15%), and deep value (Nike, -63.81% undervalued).

Harley-Davidson, Inc. (NYSE: HOG - Get Free Report) has received a consensus recommendation of "Hold" from the eleven ratings firms that are currently covering the firm, Marketbeat reports. Four research analysts have rated the stock with a sell recommendation, four have issued a hold recommendation, two have issued a buy recommendation and one has issued a

Representative Tim Moore (Republican-North Carolina) recently bought shares of Harley-Davidson, Inc. (NYSE: HOG). In a filing disclosed on March 24th, the Representative disclosed that they had bought between $15,001 and $50,000 in Harley-Davidson stock on March 12th. Representative Tim Moore also recently made the following trade(s): Purchased $15,001 - $50,000 in shares of Cracker Barrel Old

Charles Do sold 4,241 shares for a transaction value of ~$77,000 at around $18.09 per share on March 12, 2026. The transaction represented the majority of Do's direct holdings, reducing his direct ownership to 183 shares post-transaction.

6,454 shares were sold for a total of approximately ~$121,000 on Feb. 25, 2026, at a weighted average price of around $18.71 per share. The transaction represented 28.48% of Farley's direct holdings, reducing direct ownership from 22,659 to 16,205 shares.

Algert Global LLC bought a new position in shares of Harley-Davidson, Inc. (NYSE: HOG) during the undefined quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor bought 618,133 shares of the company's stock, valued at approximately $17,246,000. Algert Global LLC owned approximately 0.52% of

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

Pre-Market Stock Futures: Futures are trading lower as we hit the mid-point of the trading week, and while we didn't see the snapback rally that was the star of the show Monday, at least all four major indices held their own as the conflict in Iran grinds on. The Nasdaq was able to eke out... Here Are Wednesday's Top Wall Street Analyst Research Calls: CrowdStrike, Harley-Davidson, Intuitive Surgical, Medline, Nike, Oracle, Planet Fitness, Vici Properties, and More.

Citigroup Inc. lessened its position in Harley-Davidson, Inc. (NYSE: HOG) by 73.3% during the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 93,900 shares of the company's stock after selling 257,147 shares during the quarter. Citigroup Inc. owned 0.08%
