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IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AdTech--Viant announced a partnership with Ad Fontes Media, becoming the only DSP to enable news reliability-based targeting within news inventory on CTV.

NEW YORK--(BUSINESS WIRE)--DSPolitical and FreeWheel Unlock Scalable, High-Performance CTV Ahead of 2026 Midterm Elections.

Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional

NEW YORK--(BUSINESS WIRE)--Innovid announces the latest measurement updates, helping marketers better understand what's driving outcomes.

NEW YORK--(BUSINESS WIRE)--Innovid announces general availability of Hypermode, cutting social campaign setup time by up to 80% .

LONDON, April 07, 2026 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, and TiVo Ads, a part of leading entertainment technology company Xperi Inc. (NYSE: XPER), today announced a strategic partnership that integrates Samba TV's best-in-class analytics and audience targeting capabilities with TiVo's connected TV (CTV) platform across the world, commencing immediately with the UK. Under the partnership, TiVo will operate as a preferred managed service advertising partner, including integrating its premium owned and operated ad inventory with Samba's data and analytics to bolster its value to brands and agencies.

NEW YORK--(BUSINESS WIRE)--FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns.

TTD expands into CTV infrastructure with Ventura, OpenAds, and Kokai, aiming to boost transparency and AI-driven buying amid macro and execution risks.

TTD leans on CTV momentum and AI tools to sustain growth as vertical softness and margin timing challenges shape its 2026 outlook.

TTD bets big on connected TV as advertisers shift to biddable programmatic buying, while streaming inventory expands and video drives roughly half of Q4 2025 business.
