Samba and TiVo Announce Strategic Partnership to Transform CTV Advertising Across the UK

LONDON, April 07, 2026 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, and TiVo Ads, a part of leading entertainment technology company Xperi Inc. (NYSE: XPER), today announced a strategic partnership that integrates Samba TV's best-in-class analytics and audience targeting capabilities with TiVo's connected TV (CTV) platform across the world, commencing immediately with the UK. Under the partnership, TiVo will operate as a preferred managed service advertising partner, including integrating its premium owned and operated ad inventory with Samba's data and analytics to bolster its value to brands and agencies.