Shelly Group SE

Based in Sofia, Bulgaria, Shelly Group SE is an enterprise focused on the development, production, and global sale of Internet of Things (IoT) devices under its proprietary Shelly brand. Its market reach extends across Bulgaria, the wider European Union, and international territories. In addition to its hardware offerings, the company provides subscription-based cloud applications and is involved in real estate management. Founded in 2010, Shelly Group SE adopted its current name in December 2024, having previously traded as Shelly Group AD.