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The Kroger Co.
0JS2.LConsumer DefensiveLSEUS
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Estimates, scoring, valuation assumptions, and peer comparison in one research surface.
Change the assumptions to see how revenue growth, margins, and exit multiples can move fair value.
| Year | Revenue | Margin | Profit | Free cash flow | Present value |
|---|---|---|---|---|---|
| 2026 | $147.64B | 1.0% | $1.48B | $3.40B | N/A |
| 2027 | $148.38B | 1.0% | $1.48B | $3.41B | $3.10B |
| 2028 | $149.12B | 1.0% | $1.49B | $3.43B | $2.83B |
| 2029 | $149.87B | 1.0% | $1.50B | $3.45B | $2.59B |
| 2030 | $150.62B | 1.0% | $1.51B | $3.46B | $2.37B |
| 2031 | $151.37B | 1.0% | $1.51B | $3.48B | $2.16B |
Projects EPS forward, applies an exit P/E, then discounts the result back to today.
| Base EPS | $1.54 | 2026-01-31 |
| EPS growth | -40.0% | Forecast years: 5 |
| Future EPS | $0.12 | EPS × (1 + G)^5 |
| Base P/E | 40.1 | P/E |
| Future price | $4.802 | Future EPS × P/E |
| Fair value today | $2.982 | PV @ 10.0% |
| 30% safety price | $2.087 | Margin of safety |
| 50% safety price | $1.491 | Margin of safety |
| Discount rate \\ Terminal growth | 1.5% | 2.5% | 3.5% |
|---|---|---|---|
| 9.0% | $37.35 | $45.255 | $56.035 |
| 10.0% | $29.303 | $35.131 | $42.753 |
| 11.0% | $22.949 | $27.386 | $33.007 |