SkiStar AB (publ)

SkiStar AB (publ) primarily focuses on owning and operating Alpine mountain resorts located in Sweden, Norway, and Austria. The company's business activities are divided into three core segments: the management of mountain resorts, property development and exploitation, and hotel operations. It provides a wide array of services, encompassing ski lifts, passes, lodging, equipment rentals, and property management. SkiStar also runs ski schools and offers sporting goods for sale in physical stores and via its online platform, Skistarshop.com. Beyond core ski activities, the company organizes events, manages advertising sales, operates kiosks, and handles the Ski Direct card business. For year-round appeal, it features climbing parks, trail cycling, padel courts, and miniature golf facilities. Within its property segment, SkiStar is involved in the investment, development, and sale of land and real estate, the sale of unit weeks through its Vacation Club, accommodation rentals, and investments in snow parks. Under the SkiStar brand, its hotels offer accommodation, dining, and various other services. The company maintains a significant retail footprint, including 29 ski rental outlets distributed across Sälen, Åre, Vemdalen, Hemsedal, and Trysil. It also operates two sporting goods stores in Sälen and Vemdalen, alongside SkiStarShop Concept Stores in Åre and Hemsedal. SkiStar AB (publ) is headquartered in Sälen, Sweden.