Plexian AB (publ)

Plexian AB (Publ) is a fintech company, founded in 2017 and headquartered in Malmö, Sweden, that specializes in developing transaction-based loyalty platforms. Their flagship product, "Edge," is a sales-focused system that crafts personalized offers for customers. These offers are generated based on the payment data from users who utilize a platform-specific Visa card, with the goal of increasing daily consumption and strengthening customer loyalty through tailored promotions.