Iconic Labs Plc functions as a media and technology enterprise, primarily concentrating on digital marketing solutions and developing products powered by content and advanced technology. The company also engages in digital and social media publishing. It provides specialized advisory services to its clientele, manages and executes strategic campaigns, and delivers innovative creative services. Core operational activities encompass generating monthly insights, creating and distributing content, conducting thorough post-campaign analyses, and integrating with various online media brands. Founded in London, United Kingdom, in 2012, the firm was previously known as WideCells Group PLC before rebranding to Iconic Labs Plc in July 2019.