Huddled Group Plc

Huddled Group Plc, founded in 1996 and based in Nottingham, United Kingdom, offers a variety of products and services across different sectors. The company provides virtual reality (VR) headsets in the UK under its Vodiac brand. It also operates a direct-to-consumer e-commerce business named Discount Dragon, which focuses on selling dry groceries, beverages, and discounted items such as surplus, short-dated, end-of-line, and mispackaged goods. Furthermore, Huddled Group Plc delivers in-home virtual reality equipment and experiences, markets protein bars under the Nutricircle brand, and supplies VR headsets and movies through its Let's Explore brand. The company rebranded to Huddled Group Plc in October 2023, having previously been known as Let's Explore Group PLC.