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Guild Esports Plc operates as an esports entity and a lifestyle brand, deploying professional gamers to compete in various tournaments under its distinctive 'Guild' identity. Its global footprint extends across the United Kingdom, the United States, Europe, the Middle East, and Africa. The company, established in 2019, initially traded as The Lords Esports plc before officially rebranding to Guild Esports Plc in April 2020. Its headquarters are situated in London, United Kingdom.
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