The Character Group plc

The Character Group plc operates both within the United Kingdom and across global territories, engaging in the conception, creation, and distribution of toys, games, and gifts. Its diverse product portfolio features popular lines such as Goo Jit Zu, Peppa Pig, Pokémon, Little Live Pets, Shimmer 'n Sparkle, Treasure X, Instaglam, Mashems, Teletubbies, and Ben & Holly's Little Kingdom. Beyond its primary business, the company also handles the import and wholesale of gifts and strategically invests in real estate holdings. This enterprise, founded in 1991, maintains its corporate headquarters in New Malden, UK.