BHG Group AB (publ)

BHG Group AB (publ) is a prominent e-commerce company catering to consumers, with extensive operations spanning Sweden, Finland, Denmark, Norway, and extending into other European and international markets. The enterprise's business model is structured around two core areas: Do-It-Yourself (DIY) products and Home Furnishing. Through a diverse portfolio of brands, it offers an immense selection of approximately 1.5 million products, including DIY supplies, leisure items, and a broad array of furniture and home decor. The company manages a substantial digital presence with around 100 online platforms, such as bygghemma.se, trademax.se, chilli.se, nordicnest.se, and furniturebox.se, complemented by about 70 physical showrooms. Established in 2006, the entity was formerly known as Bygghemma Group First AB (publ) until it officially adopted its current name, BHG Group AB (publ), in May 2020. Its corporate headquarters are situated in Malmö, Sweden.