Barclays sets out ten rules for luxury sector as growth model enters new phase

Barclays has published a strategic framework for the European luxury goods sector, arguing that the recent slowdown marks a fundamental shift in consumer behaviour that demands a rethink of established industry playbooks. The bank, which carries a 'neutral' rating on the sector, expects luxury companies to deliver a compound annual growth rate of just 4% between 2027 and 2029, a far cry from the double-digit expansion that characterised the post-pandemic era.