Forrester: The GTM Singularity Is Collapsing Traditional Go-To-Market Approaches

PHOENIX & CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester's (Nasdaq: FORR) latest research, The GTM Singularity Is Here, unveiled today at B2B Summit North America, is a clarion call to B2B leaders across marketing, sales, customer success, and product functions to finally discard decades-old go-to-market (GTM) practices and embrace a new ARC (augmented, resilient, and collaborative) GTM approach that engages today's AI-enabled buyers and customers. Despite years of volatility driven by changing b.