Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions

STAMFORD, Conn.--(BUSINESS WIRE)--As brands race to invest in agentic commerce, consumer willingness to let AI make purchase decisions topped out at 11% across lower-stakes categories, such as personal care and household supplies, according to Gartner, Inc., a business and technology insights company. The findings suggest consumers are more receptive to AI shopping tools that support discovery and research than those that make purchase decisions on their behalf. A Gartner survey of 322 U.S. con.