PriceSmart's Discount Is Disappearing, But Not Gone Yet

PriceSmart remains a soft 'buy' after significant outperformance, supported by consistent growth and undervaluation versus peers. PSMT's Q1 2026 revenue rose 9.9% to $1.38B, driven by strong Colombia comps (+27.9%) and membership expansion. Membership income reached $89M, with platinum penetration increasing to 19.3%, enhancing recurring revenue and customer engagement.