Mirriad shares collapse 47% as virtual advertising group warns on funding

Shares in Mirriad Advertising PLC (AIM:MIRI, FRA:8WQ, OTCQX:MMDDF) fell 47% to 0.0029p after the AIM-listed virtual product placement company warned it will need to raise further funds before publishing its annual results, with cash standing at approximately £675,000 as of 27 March 2026. Virtual product placement is a technology that digitally inserts branded products into video content after filming, allowing advertisers to reach audiences without traditional ad breaks.