trivago: A Turnaround Investment Case Is In Play

trivago N.V. has struggled significantly in past years due to industry shifts and Alphabet/Google's marketing changes. Financial momentum has started to turn, though. First quarter results continued TRVG's improved momentum. Revenues are growing and profitability is improving, as TRVG's shift to brand marketing has worked out well. A strong balance sheet and improving earnings make TRVG stock undervalued. I estimate 64% base scenario upside to $5.24.