Huggies® Launches "Natural Born Fighters" to Celebrate the Strength and Spirit of NICU Babies and Families, and the Care that Supports Their Fight

The new campaign features reigning football champion and starting linebacker Derick Hall, gold medal swimmer Allison Schmitt and others to help the world see NICU babies as the fighters they are CHICAGO, May 6, 2026 /PRNewswire/ -- Huggies® today announced the launch of Natural Born Fighters , a new campaign recognizing the strength of NICU babies and supporting the families, nurses and caregivers who fight alongside them. Grounded in the belief that every baby deserves care designed for their unique needs, the campaign builds on a powerful truth: while some see NICU babies as fragile, Huggies sees them as Little Fighters.