Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High

LONDON--(BUSINESS WIRE)-- #Electronics--Omdia's latest research reveals that Europe's smartphone market (excluding Russia) grew 2% to 33.0 million units in 1Q26, showing resilience amid growing supply-side costs and increasing risks of availability bottlenecks. Healthy end-user demand alongside channel frontloading helped boost the market. Key vendor highlights from 1Q26 include: Samsung was Europe's largest vendor as it grew 3% to 12.6 million units. Effective discounting of the Galaxy A16 4G helped Samsung.