Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok

January analysis snapshot shows saves and shares drive early travel consideration AUSTIN, Texas, March 11, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), today released new analysis from its Social Media Council examining how travel content performs within TikTok's search-driven discovery environment. The findings show short-form travel videos earn four times the views of longer content, and that saves and shares play a more meaningful role in visibility than comments.