Ituran's Next Chapter Is Bigger Than Subscriber Growth

Ituran Location and Control Ltd (ITRN) is evolving from telematics into a comprehensive connected mobility platform, targeting deeper data and lifecycle monetization. ITRN is now positioned to capture a larger share of the $250–$400Bn connected car data monetization opportunity projected by 2030. I reiterate a Strong Buy rating for ITRN, now based on its expanding value capture beyond subscriber growth and attractive valuation.