Mercedes U.S. CEO sets ambitious sales goal despite 'tougher' market than anticipated

Mercedes-Benz USA CEO Adam Chamberlain said Tuesday that 2026 is shaping up to be more challenging than expected, with elevated auto loan interest rates and rising gas prices. Mercedes is investing $4 billion in its Alabama plant through 2030 in a push to increase production as the automaker targets a 28% increase in U.S. car sales.