Choice Hotel International's Ascend Collection Surpasses 500 Hotel Openings, Marking a Major Achievement for the Company's Growth in Upscale

New Openings Demonstrate Strong Development Momentum Across the Enterprise's Soft Brands NORTH BETHESDA, Md., March 16, 2026 /PRNewswire/ -- Ascend Collection, an upscale soft brand of Choice Hotels International, Inc. (NYSE: CHH) and the first and largest soft brand in the upscale segment, has surpassed its 500th property milestone with the opening of new hotels including The Harrison Hotel in Downtown Hollywood, Florida and The Gould Hotel in Seneca Falls, New York.