NIQ Launches Survey Groups to Connect Consumer Sentiment with Real Purchase Behavior

CHICAGO--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new capability that enables brands and retailers to understand not just what is changing in the market, but why. Available immediately within NIQ Discover, Survey Groups build on NIQ Panel Surveys by linking attitudinal insights to real-world purchase behavior from NIQ's consumer panels—helping clients uncover the motivations behind performance shif.