Bridgeline's HawkSearch Strengthens Product Discovery for the Complex Needs of a B2B Electrical Distributor

WOBURN, MA / ACCESS Newswire / April 9, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a regional electrical distributor has selected HawkSearch to power on-site search for its eCommerce platform. The regional electrical distributor needed to improve the customer experience by strengthening search relevancy, making it easier for customers to find products across its catalog of parts with complex product attributes and descriptions.