DICK'S Sporting Goods Partners with Adobe to Transform the Athlete Experience with AI

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit—the flagship customer experience conference—Adobe (Nasdaq:ADBE)—the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms—announced a major partnership with DICK'S Sporting Goods (NYSE:DKS) to reshape how DICK'S connects with its customers (whom the company refers to as athletes) at every stage of the athlete journey. Athletes today—no matter if they are active sports pa.