Genesco: Digital Transformation Is The Shoe That Fits

Genesco has found ways to overcome the secular decline in mall traffic and prove that it is fair beyond your typical footwear retailer. With 25% of U.S. malls projected to close by 2028, GCO's is undergoing a digital transformation that will allow the company to find success. Genesco is increasing profits by remodeling its stories via its Journey's 4.0 Initiative and experiencing sales increases as a result.