Wendy's Celebrates Its Redhead Roots with NYC Look-alike Contest on World Redhead Day

Fans are invited to dress up as Wendy's iconic logo to compete for grand prize of free Dave's Single hamburgers for a year DUBLIN, Ohio, May 19, 2026 /PRNewswire/ -- WHAT: To celebrate World Redhead Day on Tuesday, May 26, Wendy's is honoring its redheaded roots by calling on brand fans to join a look-alike contest in the heart of New York City. Everyone is welcome to join the fun and show up as your best version of Wendy – from natural red hues and pigtails to wigs, freckles and the iconic blue and white collared dress.