Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

LONDON--(BUSINESS WIRE)-- #Advertising--Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. Google, Amazon and Netflix Dominate the Evolving TV Landscape The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to capture 50% of the global connected TV advertising market by 203.