TELUS Digital: Research Shows Enterprises Are Leaving Significant Revenue on the Table by Underutilizing CX Partnerships for Sales and Customer Acquisition

VANCOUVER, BC, April 8, 2026 /PRNewswire/ - TELUS Digital, the global technology division of TELUS Corporation (TSX: T) (NYSE: TU) specializing in digital customer experiences (CX) and future-focused digital transformations, today released a new sponsored IDC InfoBrief: From Efficiency to Excellence: Driving Enterprise Value through CX Partnerships . The findings indicate a missed opportunity: enterprises are using CX partners primarily for support and cost optimization, but rarely expanding partnerships to include revenue growth and customer acquisition strategies.