On Holding: A Strong Business, But A Mispriced Stock

On Holding is rated a buy, with fundamentals strong despite recent stock declines driven by FX losses and CEO transition. ONON delivered record revenue (CHF 3B), gross margin (62.8%), and adjusted EBITDA (CHF 567M), with robust DTC and Asia-Pacific growth. Valuation is attractive at 13x EV/forward EBITDA and 3x forward sales, with scenario analysis supporting a fair value in the high $40s.