The Live Moment Effect: Genius Sports and MediaScience Study Finds Specific Moments in Live Sports Can Double Unaided Brand Recall

NEW YORK--(BUSINESS WIRE)--Genius Sports Limited (NYSE: GENI), a global leader in real-time sports data, today released new biometric research conducted with MediaScience showing that ads delivered immediately after emotionally heightened moments in live sports can double unaided brand recall. The study, The Live Moment Effect, finds that advertising effectiveness is significantly influenced by a viewer's emotional state immediately before an ad is shown. In controlled biometric testing, ads sh.