NIQ Launches Ask Arthur Chat to Expand Access to Consumer Insights Through AI

CHICAGO--(BUSINESS WIRE)--As demand grows for faster, more accessible insights across the retail and consumer goods industries, NielsenIQ (NIQ), a global leader in consumer intelligence, today announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data. Ask Arthur Chat represents a strategic step in NIQ's continued investment in AI-driven innovation, enabling broader access to its data and creating.