E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'

E.l.f. Beauty plans to walk back some of its tariff-fueled price increases to offset a slowdown in unit sales as consumer have been pulling back. "We've seen units drop off a bit more in the last few months as consumers have particularly been suffering with higher costs,” CEO Tarang Amin told CNBC in an interview.