Pineapple Financial Announces Operational Transformation Strategy and AI-Empowered Sales Expansion; Initiatives Include Reduction in Annualized Costs by More Than $2.5 Million and Launch of AI-Powered Agent Growth Platform

AI Deployment, Agent Onboarding Automation and Permanent Expense Reductions Expected to Improve Operating Leverage and Earnings Durability Workforce Realignment Significantly Reduces Monthly Cash Burn by More Than 50% Strengthened Core Mortgage Platform Positions Company for Scalable Growth, AI-Driven Search and Sales Expansion Initiative to Reach 40,000+ Agents Nationwide Toronto, Ontario--(Newsfile Corp. - March 10, 2026) - Pineapple Financial Inc. (NYSE American: PAPL) ("Pineapple" or the "Company"), a leading fintech platform, today announced a comprehensive operational restructuring as part of its 2026 Core Mortgage Platform strategy. When complete, the structural reset will materially lower the Company's fixed cost base, strengthening operating leverage as Pineapple enters its next phase of execution.