YipitData and Ulta Beauty Partner to Redefine Data-Driven Merchandising

NEW YORK--(BUSINESS WIRE)--YipitData, a leading provider of alternative data-driven market intelligence for institutional investors, retailers, consumer brands, and enterprises, today announced a partnership with Ulta Beauty, the nation's largest specialty beauty retailer. Through this collaboration, Ulta Beauty is using YipitData's insights to inform merchandising and assortment decisions, support customer loyalty initiatives, and strengthen its understanding of shopper behavior across the bro.