The LUNA Brand Debuts New "Easy to Love" Campaign Starring Jessica Alba as Brand Fan Turned Ambassador

New era for the deliciously good snacking brand is marked by first campaign and bar innovation in years EAST HANOVER, N.J., May 4, 2026 /PRNewswire/ -- LUNA Bar, the gluten-free snack bar brand dedicated to helping consumers elevate the moment, today launched its new "Easy to Love" creative campaign, starring longtime brand fan Jessica Alba as its inaugural ambassador.