Fifth Third's SmartShield® Helps Customers Fight Bank Impersonation Scams

CINCINNATI--(BUSINESS WIRE)--Fifth Third (NASDAQ: FITB) today announced the launch of a new in-app feature, Report Phishing, that allows customers to quickly identify and report bank impersonation scams, one of the fastest growing forms of financial crime. Available within the SmartShield® experience in the Fifth Third mobile app, the tool lets customers submit suspicious texts, emails, or social media messages and receive confirmation on whether they are fraudulent. Since its January soft laun.