Nike: Tough Environment, But Risks Are Priced In

Nike has declined over 30% YTD, but I reiterate my 'Buy' rating, viewing the selloff as sentiment-driven rather than fundamentally justified. NKE is pursuing innovation with 150 new patents and targeted product launches to regain market share and drive future growth. Disciplined inventory management and a path back to full-price sales position NKE for margin recovery, with the potential to return to ~50%s gross margin.