Stagwell (STGW) Becomes First Partner to Adopt The Trade Desk's Koa Agents, Bringing AI-Driven Advertising to Scale

New agentic capabilities connect Stagwell Media Platform with The Trade Desk, automating planning, activation, and optimization to deliver faster insights and measurable outcomes for clients NEW YORK CITY, NY / ACCESS Newswire / April 21, 2026 / Stagwell (NASDAQ:STGW) and The Trade Desk today announced the expansion of their global partnership, with Stagwell becoming the first global marketing network to adopt Koa Agents, The Trade Desk's new alpha agentic AI capabilities for media planning, buying, optimization, and measurement across the open internet. Koa Agents introduce a simpler way to run advertising: instead of manually configuring campaigns step-by-step, marketers can describe their goals and direct AI-powered agents execute, optimize, and continuously improve campaigns in real time with visibility and control.