Omdia: US Smartphone Market Declined 3% in 1Q26 Amid Pricing Pressure and Carrier Subsidy Shifts

LONDON--(BUSINESS WIRE)-- #Omdia--The US smartphone market declined 3% year over year to 33.4 million units in 1Q26, according to Omdia's latest research. The comparison was against an elevated 1Q25 base when vendors and carriers accelerated inventory build-up ahead of potential US tariff actions. Beyond this comparison effect, US smartphone shipments were pressured by a more restrained carrier upgrade environment, rising memory and storage costs, and delayed device launches that compressed sell-through.