NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Ulta Beauty, the largest U.S. specialty beauty retailer, today announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision-making for brands and retailers. Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ's forthcoming Full View™ of Beauty channel, significantly enhancing omnichannel measurement acros.