Klaviyo Expands Integration with Anthropic to Bring Agentic Marketing Workflows to Claude

BOSTON & SAN FRANCISCO--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the autonomous B2C CRM, today announced an expanded integration with Anthropic to bring new agentic marketing workflows to Claude. By connecting Klaviyo's Model Context Protocol (MCP) server more broadly across Claude's products — including Claude.ai and Claude Cowork — brands can securely access Klaviyo customer and performance data and turn it into actionable outputs such as performance reports, campaign briefs, and marketing insi.