Instacart Expands Ads Manager to Retailers, Unlocking New Self-Serve Tools to Drive Growth Across the Marketplace

Following a milestone year that generated more than $1B in ads and other revenue in 2025, Instacart introduces a purpose-built suite designed specifically for its retail partners SAN FRANCISCO, May 13, 2026 /PRNewswire/ -- Instacart (NASDAQ: CART) today announced that retailers can now activate campaigns directly within Instacart Ads Manager, extending the company's scaled, self-serve advertising platform to its retail partners. This expansion marks an evolution of Instacart's advertising platform, introducing a new, purpose-built suite of tools designed for retailers, starting with self-serve promotions and off-platform capabilities that are available today.