Survey: While Some Brokers Push Private Listing Networks, Most Soon-to-Be Sellers Want their Homes Seen By Every Buyer

New Zillow poll finds sellers want pre-marketing to the broadest possible audience — at direct odds with a push by some brokers toward limited, private networks 85% of soon-to-be sellers are more likely to hire an agent who can pre-market their home to the broadest online audience 89% of Americans say real-time buyer demand signals would be valuable before selling their home 61% of soon-to-be sellers believe broad online marketing produces better outcomes than a limited private network SEATTLE, May 15, 2026 /PRNewswire/ -- Some brokerages in the real estate industry are pitching sellers on private listings. Most sellers aren't buying it.